Wouldn’t it be great for your blog readers to keep coming back for more of what you have to say?
You would have to be thrilled with repeat readers who love your content and keep coming back for more, right?
This what it’s like to have an unforgettable first impression on your blog. To know that you are helping someone makes all the difference in your blogging experience.
When someone reaches out to you and says “Thank you- your post has really helped me with ____ (fill in the blank)”, it makes you feel good doesn’t it?
It took me so long to begin getting comments on my homeschool blog in 2012. When I finally started hearing from my readers, most of the feedback I often received was about the look and feel of my blog.
Oftentimes my readers told me they felt it had a personal touch and that I was speaking directly to them. This is exactly how I wanted them to feel when they read my blog.
Want to know how I built that unforgettable first impression with my readers? The following are a few tips I’ve used to help me build rapport with my audience.
Put your best face forward online.
The first thing to take into consideration is your appearance online. This includes: blog posts, your website layout, color scheme, videos, and your product packaging (if you sell products- digital or tangible).
What impression are your readers getting when they land on your website?
The first thing I usually start with is the look and feel of my website. I want to make sure I really like my color scheme, logo, and site layout. If I love how my site looks I can confidently share it.
I do a quick hair and makeup check before I record. No need for lashes or an entire makeup routine, but I do have to throw on a pair of pants (other than the yoga pants I wore around the house all week) and a decent blouse before I hit the record button.
The best way to make an incredible first impression on your blog is to be yourself.
Let’s face it- your blog is unique because your voice is unique. You are you and no one else, and your blog should reflect that.
What makes your blog original?
Is it your incredible graphics?
Is it the way you write- engaging and pulling in your reader?
Is it the media you add- like videos?
Do you tell a story no one else can?
Whatever your unique take is, your blog should sound only like you.
The great thing about blogging is that you don’t need to capture anyone else’s voice. Your own voice is what attracts the right clients to you.
Pay attention to your customers.
The best very best thing you can do on your blog is to shower your readers with a lot of attention.
“How exactly do I do this?” you might ask.
Answer: your mailing list!
When I first started blogging, I missed out on this very important step. I completely forgot to capture my readers’ emails so that I could keep in touch.
I went six months with my homeschool blog before I realized how I had been missing out on this important feature of my blogging business.
Here’s my advice if you’re starting a blog: make sure your readers are signing up for your mailing list.
This is the only way you have true permission to keep in touch with your readers -who may become customers!
It also makes a fabulous incredible first impression, because your customers see how important keeping in touch with them is to you.
What do I do with my mailing list subscribers?
- Offer them free incentives often.
- Treat them like VIP’s with discounts and coupons.
- Share special information and resources reserved only for subscribers.
- Invite them to free VIP virtual events.
Have these tips been helpful? Are you ready to create an unforgettable first impression on your blog?