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Have you been trying to figure out what to blog about and who your ideal reader is? How can you find your niche so that you really, truly enjoy blogging?
It took me a while to figure out to whom I really love blogging and writing, but once I finally figured it out it made all the difference for me.
Once I did find my niche and I figured out who my main audience is it made all the difference for me. Also, once I was clear on my niche audience, my blogging has taken off to higher heights! I now write with more clarity and focus, and blogging is a lot of fun for me.
I totally recommend you take some time to think about ways to find your niche before you start blogging away. It will make a huge difference in your authenticity as you are truly reaching the audience you really want.
You won’t waste time and you will get straight to the point of serving your reader.
These are the steps I took and that can also help you to figure out how to drill down and find your niche.
Do a braindump of everything you’re passionate about.
Before you get started with the tasks of blogging, you’ll want to make sure that you absolutely love what you blog about weekly. You should ask yourself a few key questions such as:
- What am I passionate about?
- What do I like to talk about all the time?
- What advice do I always give to my family and friends?
- Which books and magazines do I like to read the most?
- What blogs or podcasts do I follow?
I have more ideas in my book about how you can find your passion with blogging before you begin.
Take out your favorite journal or notebook and jot down all of your blogging ideas. Don’t hesitate, just go for it! Let your experiences, passions, likes and dislikes, joys in life, and favorite topics take over your thoughts and write down everything you could see yourself writing about on a weekly and monthly basis.
Here’s one of my favorite journals with
I basically use it, in addition to my Typo notebook, as a place to dump ideas for the week. I’m using my Happy Planner and some digital stuff too, like Trello.
Remember- you might love the topic, but you’ll need to be able to write about it often and be happy enough with the topic that you can stick with it for the long haul.
Ask yourself “Do I really know this topic?”
If you know your topic well, you definitely have an advantage. Writing about something you’re familiar with gives you an edge in your writing because you have a familiarity with the topic. When you’re comfortable writing on a topic, it shows and your readers feel more comfortable reading your blog.
But what do you do if you don’t feel confident with your blogging topic just yet? If you don’t know your topic well, no worries. Don’t be discouraged if you’re not an expert yet. There is no need to panic and change gears if you really love a topic but don’t know everything there is to know about your topic.
We’ll never know everything there is to know. In fact, that’s one of the reasons I blog. The more I blog about a topic, the more I learn about it. Then, of course, the more I learn about a topic, the more comfortable I become at writing about it. I don’t have to know everything in the beginning, because I’ll get “on the job training” the more I write.
That said, the more you know your topic, the easier it will be for you to write regularly and consistently. Keep this in mind when thinking of how to narrow down and find your niche.
To find your niche, write regularly and consistently.
Make sure you write to your readers regularly and believe that they want to hear from you!
I’ve gone through life seasons where I couldn’t keep up with my many blogs. Because of this, I didn’t stay consistent with my content. When this happens, folks just stop reading. It’s expected and it’s normal. (This is why it’s so important to choose a topic you love and that you can write about on a regular basis.)
When your readers know when and what to expect from you, they will respond more favorably.
The best part about writing regularly to my readers is the connections I make with my readers. They always reach back out with a few words – either to thank me for the content or make suggestions on new content I can create that will help them.
This is exactly what you want your reader to do: give feedback.
Keep asking your readers what they want to hear about from you, and write about those topics. The more you blog, the more feedback you’ll receive. This is honestly the best way to shape your blogging path.
I appreciate SEO and keyword strategy and know that it’s very important to include this in your blogging, but you learn more by listening to your readers than by keyword research in my humble opinion.
I’m an advocate of listening to your niche and giving them what they need. Once you find your niche, know that they are your tribe and they want to hear from you for a reason.
Be a friend and get personal.
Lastly, make sure you are writing to your tribe as though they are your personal friend. Believe me, this is the key to building beautiful online relationships with your followers.
You never know when you’ll hop on a Skype call to chat with a reader personally (it happens to me frequently as a consultant)…so I just tend to see everyone one of my subscribers as a potential friend.
Therefore, if you’re on my mailing list- you’re my friend!
If you see your subscribers and readers this way, it won’t be hard to write to them in a more personal tone.
Remember, they’re not just a group of random subscribers, but real people with real needs who are reading your content for a specific reason: to solve their problem. They are hoping you have the answer for them.
If you want to find your niche, all you really have to do is find the people that you can most serve with your skills, talents, abilities, and knowledge, then give them all the helps you possibly can!
Has this post on finding your niche been helpful to you? I hope you are inspired to write on topics you love and that you begin to really enjoy blogging!
If this post has been helpful to you, leave a comment below and pick up your Niche Planning Guide.