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Defining Your Business Archives - Mompreneurs in Heels

How to Find Your Niche (and write about what you love!)

This post on “how to find your niche” contains some affiliate links, which means if you use these links and make a purchase I receive a small commission, which helps support this blog and podcast. Know that I only promote products and services that I use and care about.

Have you been trying to figure out what to blog about and who your ideal reader is? How can you find your niche so that you really, truly enjoy blogging?

It took me a while to figure out to whom I really love blogging and writing, but once I finally figured it out it made all the difference for me. My audience is mompreneurs and stay-at-home mamas who want to earn an income with blogging.

Once I did find my niche and I figured out who my main audience is it made all the difference for me. Also, once I was clear on my niche audience, my blogging has taken off to higher heights! I now write with more clarity and focus, and blogging is a lot of fun for me.

I totally recommend you take some time to think about ways to find your niche before you start blogging away. It will make a huge difference in your authenticity as you are truly reaching the audience you really want.

You won’t waste time and you will get straight to the point of serving your reader.

These are the steps I took and that can also help you to figure out how to drill down and find your niche.

Do a braindump of everything you’re passionate about.

Before you get started with the tasks of blogging, you’ll want to make sure that you absolutely love what you blog about weekly. You should ask yourself a few key questions such as:

  • What am I passionate about?
  • What do I like to talk about all the time?
  • What advice do I always give to my family and friends?
  • Which books and magazines do I like to read the most?
  • What blogs or podcasts do I follow?

I have more ideas in my book about how you can find your passion with blogging before you begin.

Take out your favorite journal or notebook and jot down all of your blogging ideas. Don’t hesitate, just go for it! Let your experiences, passions, likes and dislikes, joys in life, and favorite topics take over your thoughts and write down everything you could see yourself writing about on a weekly and monthly basis.

Here’s one of my favorite journals with weekly layout. Choose one that speaks volumes of happiness to you 🙂

I basically use it, in addition to my Typo notebook, as a place to dump ideas for the week. I’m using my Happy Planner and some digital stuff too, like Trello.

Remember- you might love the topic, but you’ll need to be able to write about it often and be happy enough with the topic that you can stick with it for the long haul.

Ask yourself “Do I really know this topic?”

If you know your topic well, you definitely have an advantage.  Writing about something you’re familiar with gives you an edge in your writing because you have a familiarity with the topic. When you’re comfortable writing on a topic, it shows and your readers feel more comfortable reading your blog.

But what do you do if you don’t feel confident with your blogging topic just yet? If you don’t know your topic well, no worries. Don’t be discouraged if you’re not an expert yet. There is no need to panic and change gears if you really love a topic but don’t know everything there is to know about your topic.

We’ll never know everything there is to know. In fact, that’s one of the reasons I blog. The more I blog about a topic, the more I learn about it. Then, of course, the more I learn about a topic, the more comfortable I become at writing about it. I don’t have to know everything in the beginning, because I’ll get “on the job training” the more I write.

That said, the more you know your topic, the easier it will be for you to write regularly and consistently. Keep this in mind when thinking of how to narrow down and find your niche.

To find your niche, write regularly and consistently.

Make sure you write to your readers regularly and believe that they want to hear from you!

I’ve gone through life seasons where I couldn’t keep up with my many blogs. Because of this, I didn’t stay consistent with my content. When this happens, folks just stop reading. It’s expected and it’s normal. (This is why it’s so important to choose a topic you love and that you can write about on a regular basis.)

When your readers know when and what to expect from you, they will respond more favorably.

The best part about writing regularly to my readers is the connections I make with my readers. They always reach back out with a few words – either to thank me for the content or make suggestions on new content I can create that will help them.

This is exactly what you want your reader to do: give feedback.

Get feedback.

Keep asking your readers what they want to hear about from you, and write about those topics. The more you blog, the more feedback you’ll receive. This is honestly the best way to shape your blogging path.

I appreciate SEO and keyword strategy and know that it’s very important to include this in your blogging, but you learn more by listening to your readers than by keyword research in my humble opinion.

I’m an advocate of listening to your niche and giving them what they need. Once you find your niche, know that they are your tribe and they want to hear from you for a reason.

Be a friend and get personal.

Lastly, make sure you are writing to your tribe as though they are your personal friend. Believe me, this is the key to building beautiful online relationships with your followers.

You never know when you’ll hop on a Skype call to chat with a reader personally (it happens to me frequently as a consultant)…so I just tend to see everyone one of my subscribers as a potential friend.

Therefore, if you’re on my mailing list- you’re my friend!

If you see your subscribers and readers this way, it won’t be hard to write to them in a more personal tone.

Remember, they’re not just a group of random subscribers, but real people with real needs who are reading your content for a specific reason: to solve their problem. They are hoping you have the answer for them.

If you want to find your niche, all you really have to do is find the people that you can most serve with your skills, talents, abilities, and knowledge, then give them all the helps you possibly can!

Has this post on finding your niche been helpful to you? I hope you are inspired to write on topics you love and that you begin to really enjoy blogging!

If this post has been helpful to you, leave a comment below and pick up your Niche Planning Guide.

Find your niche guide

MIH053:How to Dump a Negative Mindset

What happens when preparation meets opportunity? You step into your life purpose. Some people call it luck, I call it purpose. But there are some things you have to do to prepare yourself for purpose.


One very important thing to keep in mind is that a negative mindset will hold us back from success every.single.time.

How to dump a negative business mindset

As moms and women in business we have to be wiling to roll up our sleeves and prepare ourselves for the success ahead.

Getting rid of a negative mindset requires work.

You have to work to prepare yourself.

Nothing you receive in this world simply just happens. Remember Newton’s law? “For every reaction there is an equal and opposite reaction.” Whatever you do impacts something else in your life.

I have been in business off and on for about 14 years so far. During this decade-long season of mothering and balancing business, I’ve come to realize my limitations and what I can and can’t do at different seasons of my life.

I’ve learned how far I can stretch the boundaries in order to pursue business and how much of my energy has to kept for home life and raising kids. 

Meanwhile, I’ve learned the value of work. One of those values is that I can’t expect a return on no investment.

In other words, no time in, nothing out. No matter how slow-going things seem to be, if I just chop at it a bit at a time, a week here, a month there and a year goes by, I have accomplished something rather than nothing.

And that is an accomplishment, no matter how small. This is how I encourage myself daily.

Consistent work is crucial. The only way we can stay motivated is to encourage ourselves.

This leads me to the point that whatever someone else does to you or around you impacts you. That is why it’s so important to keep a few things in mind as women in business.

Guard your environment.

It goes without saying that negative people and circumstances can adversely affect your success.

Are you finding yourself constantly dealing with a Debbie Downer who consistently gives you the negative scoop regarding your decisions?

Are you around people who are at odds with you, who don’t understand your vision, and who don’t support you?

It’s important for women to guard our environment against a negative mindset.

Hang around thought leaders, positive people who have been successful and are currently successful. I personally love listening to other business podcasts (like Amy Porterfield’s Online Marketing Made Easy or Leslie Samuel’s Become a Blogger).

Seek out mentors and those who can help you along the journey. There are those who will pull you down and those who will build you up.

Spend time with those who will be the best influence on you.

This leads to my next point…

Take control of toxic thinking.

Like many women, over the years I’ve battled with bouts of low self-esteem. I’ve heard many times that those of us who put ourselves out there in the public eye can be some of the shyest people.

I don’t think I’m all that shy but I definitely have my more introverted moments. There are also moments when toxic thoughts begin to dominate my way of life as I succumb to ideas that don’t uplift me.

It might be very easy to slip into this mode of negative self talk and doubt and due to your upbringing or your cultural environment. For example, places where being demure, polite and humble were esteemed above mannerisms that can be mistaken for arrogance.

Sadly, I’ve seen many women have their self-esteem completely shot down or their self-worth plummet as a result of this type of limited thinking and debilitating mindset.

It’s not so much the geographic area you were raised in or currently live in, but the mindset of the people you hang around with that is the bigger influence.

We must, as women in business, completely take control of toxic thinking, getting rid of it every time it creeps its ugly head in our lives. This is the only way we’re going to see the value in ourselves that truly exists.

When you feel like you can’t be successful, like you can’t make it, you can’t do it, you don’t have what it takes, shoot down the toxic thinking right away as you begin to recognize it.

Well, my friends, I hope this has been helpful to you and encourages you to dump any negative mindset regarding business. You can do whatever you roll up your sleeves and set out to do. Your life is full of purpose and meaning. You can do this!

Mentioned on the podcast

Beginners Blogging Academy-Computer

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What would you like to add to this podcast today? Was it helpful to you?

MIH 030:Finding Your Passion In Business

Listen to “030:Finding Your Passion In Business” on Spreaker.

If there’s anything moms in business (aka- “mompreneurs”) needs, it’s finding your passion in business.

Forget your blogging routines, your WordPress theme and template, hosting, and any other foundational necessities.  Without a business passion, you shouldn’t even start that blog.  And yes, I do view your blog as your business- contrary to what some say.  So why is finding your passion in business super important to your success as a blogger?

Without passion, your blog won’t thrive.

Let’s face it, a business without a passion eventually dies.  There’s just not enough mojo to keep it moving, and no one gives a care.  In the blogging world it’s so easy to lose sight of your prize, lose hold of your faith, and just give up.  But in order not to quit, you’ve got to be passionate.  Enjoy your blog.  This includes the topics you wish to share, the process of writing and getting out content regularly, as well as marketing.  If you treat your blog like a business you’ve either got to like each part of your business or you need to farm out those areas that don’t suit you well so that you can focus on the ones that motivate you and allow your passion to shine through.

You attract your tribe with passion.

You want to build your blog?  You want your business to thrive online?  Then be passionate!  Believe me, you’ll receive 100% more support if you love what you do- and you’ll attract your prospects to your products like bees to honey.  Passion is addictive and others will want what you have.  If you’ve got something good to offer, no sense being ho-hum about it.  Get up, get some motivation, let those sparks fly, and allow your business to thrive on your passion! Your blog will be better for it. (And if you do it just right, so will your bank account by the way.)

Finding your passion in business keeps you going.

There will be days you just won’t feel like blogging.  Okay, I get that, and I’m totally there with you.  Believe me, I understand, and I’ve been there many, many times.  But if you’re super passionate about your topic, you’ll find a way to get content out there to your audience.  You’ll find a way to keep helping, to keep being there, to keep being consistent in business.  You will make plans, create a schedule, follow through. You’ll do it when you feel like it, and even when you don’t.  You’ll get smart and do most of your blogging through batch scheduling to prepare for days when you don’t feel like it.  And you’ll reach out for help when you need to- hiring a VA, or simply scaling back to blogging once a week rather than 4 times per week.  You’ll do what you need to do in order to make blogging and content creation consistent for you, and doable.  As women, as mothers, as wives, or friends, we can’t be there at all times for everyone- no matter how badly we wish to be Superwoman.  But with a little bit of planning you can find ways to sneak in the time you need to blog (if sneaking is what you have to do, hey, go right ahead) and to get things done in between all of your other tasks. You’ll make it work.  Finding your passion in business helps you to make it work.


MIH 024:Fulfilling Your Purpose In Business & Family:

Women's Basketball

Welcome to the Mompreneurs in Heels Podcast. On today’s podcast episode, I have the pleasure of interviewing LaRita Wilcher who was a former collegiate coach for 15 years. This is a series of reflections on her lifestyle led her to where she is today.

She now owns a software and recruiting service called Recruit Scheduling Solutions, and does all this while balancing a family life, and fulfilling her purpose in business & family.

What brought LaRita into the world of entrepreneurship/mompreneurship:

She is married and a parent, and has been coaching for 15 years on the collegiate level. After 10 years, she began to question whether or not she wanted to continue what felt to her like a rat race. She began to miss her family and questioned if she was really fulfilling her purpose in life.

Breaking point and transition period:

Her breaking point was when on her son’s 5th birthday, he asked for a suitcase for Christmas so that he could travel with his mother. At this point, LaRita realized she would need to find another way to live her life so that she could have a balance between life and work.

LaRita’s first steps into transitioning happened over a period of a year as she continued to feel the frustration of traveling frequently. She began to have thoughts about leaving coaching in order to pursue a business idea. With her husband’s encouragement, she finally acted upon her instincts and stepped out in faith.

What LaRita does:

LaRita assists coaches in being more efficient and organized with the way they recruit. She helps coaches organize their list of top prospects through software she has created.

All about teamwork:

In order to be successful, we need to work in a team. LaRita has elected people who have similar goals, qualities, and passions as she does. She is blessed to have been able to team up with a lifelong friend from high school (a pilot working for United) who contributes to her business. There are others on her team as well.

How does LaRita balance family and business?

LaRita  has decided to homeschool her son in addition to balancing work. The way  she balances this is to be very forgiving and lenient of herself.

She gets up super early in the a.m. to run her business. At around noon she works with her son’s schooling, although she also believes that life experience is an educational opportunity. She follows spiritual prompting to know when and how to balance out her life.

LaRita’s company is Recruit Scheduling Solutions and her slogan is We Save You Time. She believes that her business is a part of her overall purpose.

To find out more about what LaRita’s company offers by visiting Recruit Scheduling Solutions.

How about you?

Do you feel that your business is part of your purpose? How do your business and family coincide to help you fulfill your life’s purpose?



MIH 002:How to Find Your Business Passion That Makes You Excited!

Time for episode #2 of this podcast for mompreneurs, and I’m excited to share with you how to find a blogging niche that makes you excited!

Also, grab a copy of my Discover Your Passions worksheets here. You’ll walk through your skills and talents and perhaps discover a great business idea!

I believe everybody has a place and purpose and a gift to give back to the universe. What’s yours?

I want to help you think through this question and begin discovering what you truly want to share with the world in this podcast. I also invite you to check out my book (there’s a whole chapter devoted to finding your business passion.)

In this podcast I share the process of how to discover your business passions in order to turn your passion into a profitable business.

Let’s start with a few questions to guide you through discovering your passions.

  1. What do you love to read? Which books and magazines do you read? Lately I’ve been enjoying an older book: “ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income” by Darren Rowse and Chris Garrett.
  2. What are you listening to and watching? Check your smartphone or mobile device.  What you listen to and watch the most is most likely you areas interest, so pay close attention to that.
  3. What subjects did you enjoy (or not enjoy) most in school?  Sometimes your favorite school subjects in the past will help point the way toward undiscovered passions you might have lying dormant.
  4. What do you admire or wish you had more time to do?  If you find yourself dreaming about something you wish you were doing- then it’s probably a passion.  Big hint.
  5. How do you choose to spend your time when you’re not working? What you choose to do outside of work is a good indicator of what you would rather be doing. (Unless, of course, you’re a workaholic and have a hard time winding down- and yes, that’s another story for another day.)  If you want to discover your passions, then you should do a quick checkup on how you spend your free time.
  6. What do you talk about the most?  Just ask your friends.  They’ll be glad to let you know.

What to do once you discover your business passions…

  1. Create a game plan by making a few goals. (Listen in on my first podcast on goal-setting.)  Put it on your calendar and plan to get started right away. Don’t procrastinate!  If you do, it will be harder to get started on your game plan so don’t wait around.  Hop to it!
  2. Get out of your comfort zone.  Stretch yourself into doing things you don’t necessarily feel comfortable doing.  It’s okay to get out of your comfort zone.  We all have to do it.
  3. Keep doing it!  Successful people are relentless– they keep trying even if they don’t feel successful.  You might not feel successful at first, but it’s okay. Keep on working towards meeting your goals, and before long you will find yourself successfully accomplishing what you’d set out to do.

Don’t forget to pick up your “Discover Your Passions” worksheets- my gift to you!

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