Okay, so if you’ve been at this blogging game for a while I’m sure you’ve picked up the newest and latest rules over the course of time about how to make shareable content on your blog.
But what if you’re not sure you have content that is shareable? What does this all mean anyway?
That’s why I’m here to help 🙂
You have shareable content when readers feel attracted to your post title.
Is your blog post title attractive in some way? Fun and engaging? Edgy or controversial? Informative? How do you peek your readers’ attention with your posts?
You could ask a provocative question or give a how-to hook, but whatever you do, make sure your title draws them in.
Does your content add value to your title?
If you’ve got the catchy title, just make sure your content follows suit and backs it up with good information. There’s nothing like a reader grabbing that catchy hook, taking the bait to visit your site- then finding out that your post flopped in comparison to the title that grabbed their attention.
If you say you’re going to give the latest on Paris Hilton, then when they land on your page, you better have some news to share!
In all honesty, readers come for content and they just want to know that they’re getting what you promised out in the social media networks. So if you broadcast it, be sure to back it up.
Do you have plenty of social media sharing options in your post?
This one’s a biggie- although I might say a no-brainer in today’s social media world. If you don’t have social media sharing options on each and every blog post, you’re missing out on a major opportunity to allow others to share your content.
Use plugins like sociable or shareaholic– but whatever you do, find a sharing plugin, get it installed, and make it available for others to use. You can use it too!
So how about your blog? Do you have shareable content? If you haven’t already, which of these strategies will you put into place?
In my last post I talked about the mistakes I’ve made in interviewing guests- and I had a few mishaps along the way. Read about them and see how you can avoid them. Meanwhile, you might be wondering some of the steps I’ve used to find interviewees and get them on my podcast. So on this post I’ll share with you how to interview your guests- step by step.
Approach them gracefully.
Gracefulness is pleasant, and who doesn’t like to be pleasantly approached? It’s not about hunting anyone down, it’s about finding out if you have similar audiences and if being on your show would enhance their business project.
Introduce yourself, tell them what you offer your audience, and ask if they would like to participate in a x-minute interview. And be sure to let them know the kind of interview you’ll be setting up. Personally that means a lot to me as a mompreneur if I know in advance if I’ll be expected to interview via webcam or on the phone. (Kids running through the house screaming during a video call is not cool.) Help your interviewee figure out these things in advance.
Know your schedule and know it well.
Ask for their time and immediately schedule it. In order to do that, though, you’ll need to know your own schedule. Go ahead and plot out your times of availability for an interview and try to leave it as open as you can. Remain flexible. Remember you may not be in the same time zone or even in the same country. If you want to land a great interview, you have to be willing to work with your guest’s schedule.
Prepare thorough and thoughtful interview questions to send.
Don’t surprise-attack your guest with questions they weren’t prepared for. To avoid this, go ahead and plan out a set of interview questions to send them. This means you’ll need to research your guest thoroughly and get to know them through their own website. Outline questions that are meaningful and bring the best out of your guest. Be sure to send the questions way in advance of the interview so that if they have any concerns or edits need to be made you can do that ahead of the scheduled recording.
Be on time, ready, and available for your interview.
It pays to be on time. I think there’s no greater pet peeve of our guests than to be no-shows to our own scheduled interviews. Due to schedule mix-ups, this has, unfortunately, happened to me before. Not only is it embarrassing, but drains on your interviewee’s time and schedule as well as you have to work to re-schedule the interview all over again.
Make them feel at ease before, during, and after the interview.
Start with some small talk (un-recorded) and ask if they have any questions before the interview begins. A short conversation before you launch straight into the interview always eases tensions and causes our guests to feel more relaxed.
Thank them for their time and what to expect next.
After the interview is over, let them know what to expect next. When will the interview be posted? Let them know when they should expect to hear from you again. Be sure to let them know a bit in advance before the interview will be posted so they’ll work it into their social media marketing schedule.
Finally, promote, promote, promote.
You always want to make sure you set up lots of promotional social media posts. Pin it, tweet it, announce on Facebook, and especially get the word out in your Google Plus circles.
Did this information help you? I sure hope so. If you’ve interviewed guests for your podcast or blog, please share a favorite interview in the comments below!
I’ve been producing online radio shows and podcasts since 2005 and along the way I’ve made quite a few mistakes. I thought if I shared some of my failures with you that it might help you to feel more confident in producing your own show- if you haven’t begun already.
We all make mistakes, and life is about living and learning. So here are a few of my podcasting mistakes:
Not deciding on a recording platform and sticking with it.
In the beginning I started with Cool Edit Pro (now Audition which I use)- a snazzy little piece of expensive software my husband happened to have on our desktop. I learned the ropes with this but realized I needed something different for the interview piece.
So I started with free conference calling software, and eventually switched to a few services like Talk Shoe and Blog Talk Radio. Before long I had a string of several different feed URL’s with different services, and no one really knew which feed to subscribe to in order to hear my podcast.
I learned quickly that the best solution for me was to house all of my audios in-house and connect it to my one beloved feedburner account. This way I would never lose a subscriber again based on feed confusion. Although I said goodbye to talk Shoe and BTR, I have nothing against them- and it’s a great way to begin podcasting. Just know that it’s in your best interest to “own” your feed in case you stop using their services. Feedburner has always been my go-to solution for feed ownership. If I switch services or blogs it doesn’t affect my Feedburner which remains the same even when I don’t! If you need more help with this, I can explain more- just shoot me a message.
Not briefing myself on how to use a recording software before I conducted an important interview.
Wow- this one cost me and my interviewee time. And you just can’t get your time back. In the process of switching over to a new Skype-recording software I had very little time to properly brief myself on how to set the recording and save it to my desktop once the call was over.
The sad thing is- we had a great call and a wonderful interview chat! And I lost it. Right after I hung up with her I assumed I had saved my recording, and realized the file was nowhere to be found. At some point, I had inadvertently clicked the huge red hang-up button thinking it was the record button right before we ever began the interview- and while my Skype was timing away just fine in the background, my recording software was doing absolutely nothing.
What happened in the end?My interviewee was pretty understanding and was kind enough to agree to a second interview within the week, so I really lucked out on that one. But it was a hard lesson for me, and one that I hope not to repeat again.
Lesson learned: figure out all the recording and calling kinks way before you get on a Skype call, and make sure you practice with a family member or friend ahead of time.
Being hesitant about asking for interviews.
This is one that cost me relationships I’ve been wanting to build early on but was too afraid to ask. What I’ve found was that no matter my perceived notion of how many blog viewers I felt I needed to have in order to be “eligible” to ask for an interview, for the most part everyone I’ve asked to interview (with the exception of one person) has given me a “yes”.
Surprisingly, I’ve also had opportunities to interview well-known industry leaders within my niche without ever having to ask for the interview. This is due to some simple strategies I’ve set in place on my blog to ensure my readers know that guest bloggers and podcast interviewees are welcome. I’ve set an open-gate policy in order to maximize opportunities to connect.
I admit- it’s still difficult to get out there sometimes and ask for the interview- especially if you feel pretty ‘small’ online compared to the guru you’re going after, but look at it this way: it’s always a win-win situation for both of you. You get the interview, and they get the promotion- and even if your audience is not huge there is always the growing potential your podcast has as it gains listenership over the course of a year or more. Additionally, if you’re doing it right you could garner enough attention via your other social media outlets to make their time worthwhile.
So, at least try. Get out there and ask for the interview. And what if you get a “no”? 99% of the time, you won’t. The 1% “no” is only a small percentage of your time, so you can easily move on and ask someone else.
On another post I will share how exactly to interview those stars in your niche.
So what do you think? Would you like to begin interviewing people in your industry for your blog or podcast?
I’m all about the free tools out there to get started with online marketing techniques that will help your business. When I first started podcasting on a shoestring budget I was unable to invest in studio equipment or expensive audio editing software. Using the free tools available to me, however, I was still able to record my podcasts.
Although I’m now using Adobe Audition, I chose Audacity in the beginning because of the options available to still professionally record and edit audios.
I made a video showing how you can easily install and begin using Audacity as your audio editing software right way.
Steps to downloading your free audio editing software
Go to Audacity
Download the installer
Download the Lame mp3 encoder
Steps to recording in your free audio editing software (Audacity)
Open the software and begin recording (click the red record button)
I use Drive for everything-including my business. I’ve also recently begun to make good use of Evernote and I”m starting to fall in love with it, too.
But on today’s video, I’ll show you how I use Google Drive to keep my blog scheduling life together.
Why keeping a blogging schedule is important
You won’t have to wonder what you’ll blog about next
You’ll keep track of which posts get scheduled when
You’ll be better organized to keep up your own blog as well as guest blog with others
You’ll free up time to work on other projects, or just take a nice break
In a recent post I showed you some tips on how I’ve been using Drive to keep my post ideas scheduled- basically how I do goal-planning with Google Drive. I figured, why not add a video to show you step by step exactly how I do it.
Enjoy the video, and leave me a comment to let me know what you think. Which are your favorite tools or plugins to schedule out your blog post ideas?
Hi, I’m Demetria– podcaster, blogger, mompreneur of two daughters and Navy wife. I’m passionate about blogging and helping women start an online business through blogging. To learn how to start a blog you can read my book, take my course, or get coaching. I’m here to help you!
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