Have you been trying to increase your blog traffic lately? I’ve found a few strategies recently that have been working wonders for my blog and I want to share them with you!
I must admit, though…I did a little of everything these past two months because I’m testing out all kinds of things here. Much of what I do to increase blog traffic this year is beta testing for my future marketing plans. I want to know exactly what works and what doesn’t.
Last month (in January) I began a strong push toward my blogging goals. One of my new goals for the year consisted of keeping in touch with my mailing list on a regular basis.
So, I put this into action. I contacted my list more often this past month or two and as a result, 33% of my site visitors has been referral traffic, all from just sharing my newsletter and blog posts.
If you’re looking to grow traffic quickly, ask for referrals. Ask your readers to share your content and spread the word for you.
If you have great content on your blog, there should be no reason why your readers wouldn’t share.
In order to really increase blog traffic I have been doing the obvious: blogging – and a lot. I’ve tried to remain consistent with at least two to three blog posts per week, which has been really helpful.
I think crafting my blog posts has been my biggest challenge- making sure that each post has what it needs to write an incredible post and the biggest impact on my readers.
It takes a lot out of me to sit down and write something incredible, rather than just throwing something up on my blog for the sake of consistency, but I would rather be intentional.
My traffic has grown exponentially and I’ve been able to increase blog traffic simply due to posting content my readers want and regularly. This is such a basic strategy, and so overlooked. With or without social media, if you have amazing content and a responsive list that loves you, they’ll keep coming back for more (and invite others!)
And last but not least, my podcasts have been crucial in bringing site visitors who turn into followers. Through my podcasts I’m able to reach an audience who would never have heard of my blog through a google search or a social media network.
Podcasts give me an opportunity to connect to my listeners in a more personal way. I get to share my story and offer blogging advice, plus introduce you to other mompreneurs who offer their expertise to us.
By sharing my podcasts in Itunes and Stitcher and other podcast directories I’m offered additional opportunities for exposure, which leads to…
So, yes. Podcasting works. I’m not claiming that it is a completely sweat-free process (there is definitely some hustle involved), but at the end of the day it works.
The connections and relationships I make as a result are so worth running one that I always have to encourage blogging mompreneurs to at least consider starting one.
And that’s it for now! These are five strategies I have used to increase my blog traffic in two months.
What are some strategies you are using? Do you have any questions about what I’ve been doing and how it works for me? I’d love to hear from you.
When I find a great batch of these, I make a list of them and use them liberally in future blog posts.
For example, for this post in particular I wanted to include one of these keyword phrases:
write a blog
write a blog post
Why? Because after heading over to Keyword Planner and typing in “blog post”…
I find that there are between 1,000 and 10,000 searches for the phrase “writing a blog post”, and 10,000-100,000 searches for the phrase “blog post”.
Combined with a low competition, these key phrases are great picks for my future post ideas.
I keep a running list of keywords like these so that whenever I run out of post ideas I can always refer back to these.
Interwoven throughout your post, your keywords can really help to boost your blog SEO.
3. Consider your readers’ problems
Although I like to use Keyword Planner to grab keywords to boost my SEO, most of my ideas come from my audience.
If my reader has a problem I want to solve it- through my blog and podcast, my blogging courses, or my books.
Always consider your readers’ problems before you begin writing your blog post to make sure your writing helps them solve something.
4. Create an outline
Before I begin writing the body or “meat” of my post, I need to create an outline.
This helps me to shift my attention towards the specifics of what I want to cover in the post and so that I’m not distracted in my writing.
I find that if I have an outline, I write faster and with more clarity. An outline gives me a clear focus on what I should be discussing in my blog post.
5. Type it up in your favorite editor
My favorite editor happens to be Google docs, but sometimes I write my posts directly within WordPress itself.
Figure out what system works best for you. An editor you really like can make all the difference for you.
Google docs is pretty easy for me. I type it up, then copy and paste it over to WordPress.
Typically, formatting stays the same, which is great.
6. Craft an attention-grabbing headline
It’s only after I’ve written my post that I usually come up with my headline. I do this for a number of reasons: mainly that it’s so much easier to know what to name a post after I’ve written it.
I like to use an online thesaurus to find strong adjectives like “bombastic”, “incredible”, “stunning”, “electrifying”. And, of course, I use these to make my title stand out.
You’ll want to write up a headline that attracts attention to your post content. It should make your reader want to read all the way through the post.
7. Format your post
Formatting is pretty simple.
First you’ll start with catchy your title.
Then, make sure the body of your post has the a proper amount of words. About 800-1,000 words or longer should be perfect.
Be sure to include headers (header 1, header 2) and so forth. For example, this particular paragraph section is called “Format your post”. (Do you see that above?)
It’s actually a Header 2 tag (H2), which allows Google to see it as an important piece of information to my blog underneath my Header 1 tag (the one at the very top that says “How to write a blog post (in 12 steps)”.
Be sure to include meta tags…
your focus keyphrase (the one you picked from Keyword Planner at the very beginning)…
and your meta description (which includes your keywords).
8. Create beautiful graphics
We always want our blog posts to look marvelous! How do I do that?
I use graphics.
My favorite graphics creator is currently Canva. I have used PicMonkey and even Adobe Photoshop, but I find that Canva has been so worth it for me.
I like Canva so much that I pay for the pro account monthly. It is easy to use, and super quick for me to whip out those graphics (a must if you’re blogging more than once a week).
These beautiful graphics don’t need to be hard to create. Use templates as a starting point and create one template that meets the needs of all your blog posts. All you need to do is tweak the wording and graphics each time.
These featured images are going to look marvelous on your blog and make your post more attractive. It will also be great for inviting pinners to share your work on Pinterest!
9. Use Grammarly and spell check
Spell check is my best friend…and next to that: Grammarly.
I have made my share of spelling errors in my blog posts, and it can be really embarrassing (especially if something is misspelled in a graphic, which is hard to go back and correct, by the way.)
Better to run the spell check before your readers do!
Google loves a blog that is getting link juice from other blogs, but also that shares relevant content.
Be sure to always link to other blog posts within your blog as well as to outside sources that have relevance to your post topic.
11. Offer content upgrades
Lately I’ve been offering more content upgrades with my posts- something I haven’t always done.
I really like doing this because it gives me an opportunity to go above and beyond and offer more than the typical to my readers.
Sometimes I offer a video (like in this post). Other times I offer a podcast.
And sometimes I offer a free printable or worksheet (like with my goals post.) You can still pick up that free planner here if you like 🙂
Figure out what you enjoy offering to your readers and upgrade your blog post. It gives your readers an incentive to read more and allows them to get to know you better.
You also have the opportunity to capture more information on your readers as they offer their email to have you keep in touch with them. In exchange for their email you can offer incentives and upgrades.
12. Hit publish and share!
This is the best part of your post- publishing and sharing! Once you’ve completed the post it’s time to hit “publish”.
The best part for me is always sharing with others.
I like to spread the news on all my social media outlets- Facebook, Twitter, Pinterest, Instagram.
Even if you don’t use all these platforms regularly, share our posts there anyway.
Writing a post is hard work and you deserve a celebratory pat on the back, so reward yourself. For every post completed.
Have you been toying with the idea of blogging? Are you itching to get your thoughts out there for the world to read and enjoy, but you’re just a little bit afraid of the commitment to start a blog?
I totally get it: it takes guts to start a blog and to see it through for years down the road. Quite honestly, bloggers come and go by the dozens because of one reason alone: blogging is hard!
But if you are just a little bit fired up about your product or service, your topic, and your audience, there is absolutely no reason you can’t succeed at blogging.
5 Reasons to Start a Blog
If you’ve been needing someone to just tip you over on the other side and give you a few reasons to motivate you to start a blog, I’m here for you!
Get paid for writing about what you love
When I explain to my friends what I do, they’re like “huh? So…you get paid to write?”
Not only do bloggers find ways to monetize our writing but we quickly learn to tap into other sources of monetization. Writing a blog post may quickly turn into creating other products like ebooks. (I created mine on Amazon CreateSpace and KDP Select).
My blog posts have also turned into podcasts, where I earn affiliate commission or advertising promo spots.
Additionally, blog posts can turn into ideas for videos, which can turn into a robust vlog channel making you some nice residual income with Google Adsense. (Here’s one of mine).
If you get really good at writing for your own blog, you can even offer to begin looking for opportunities to write paid guest posts and start earning money to share your content on other sites.
Be your own boss
Why start a blog? Because you get to ultimately create what you want out of your writing career.
What I love about blogging is that it gives me the opportunity to create something out of nothing. I am creating a community and a tribe because I’m writing about what I love.
I get to make my own choices about what content to put out (based on user-feedback, of course), set my own hours, attract the clients of my choice, and drive the direction of my business.
I absolutely love all these aspects of blogging!
Create your own schedule your way.
As I mentioned before, I like to be my own boss which, of course, includes creating my own schedule.
It’s up to me whether I want to dial it down or up- adding on more blogging or less. I truly get to create my own schedule and blog around my family responsibilities.
Meet awesome people in your niche.
Oh my goodness, have I ever met some pretty fabulous and amazing people through blogging!
If you are looking for an easy way to grow your network and meet awesome people in your niche, blogging is the way to go!
The small virtual communities I’ve found are mainly through:
following other blogs and commenting
following YouTube channels I admire
listening to incredible podcasts and following the hosts on social media
and of course, social media- Instagram, Pinterest, Facebook
One of my main sources for meeting pretty awesome people is through interviews and podcasting. As I’ve learned the skill of interviewing guests in my niche I’ve also been able to connect with some fabulous mompreneurs along the way and expand my outreach.
Make a difference for other people.
More than anything, I’ve found that blogging has helped me to help others. The thing that excites me the most about blogging is knowing that I’m helping others and making a difference for them.
My homeschool blog is about helping homeschool moms of faith with their specific needs: choosing curriculum, encouragement and support, advice, free resources, and conversations with thought leaders in the home education sector.
This blog at Mompreneurs in Heels is about helping moms entrepreneurs develop their online business from start to continuation: from business idea to blog to content and product development.
I also want to use this as a platform to highlight mompreneurs who are doing it and working their business.
When you find out your business and blogging purpose, it is exciting because you realize that you truly are making a difference for others.
That’s the best part.
Keep learning new things.
Blogging helps me to keep on learning. As I talk to other bloggers, interview guests for my podcast, or just do research for a blog post, I learn something new each time.
Lifelong learning is a goal for me. I wake up each day wondering what new thing I’ll learn. Because I blog daily I research daily…and I just keep learning new things I didn’t know before!
If lifelong learning is big on your list, making blogging a part of your lifestyle can help you to accomplish that.
If you’ve been wondering, “Why start a blog?”, now you know five terrific reasons to get moving on your first blog post!
Wouldn’t it be great for your blog readers to keep coming back for more of what you have to say?
You would have to be thrilled with repeat readers who love your content and keep coming back for more, right?
This what it’s like to have an unforgettable first impression on your blog. To know that you are helping someone makes all the difference in your blogging experience.
When someone reaches out to you and says “Thank you- your post has really helped me with ____ (fill in the blank)”, it makes you feel good doesn’t it?
It took me so long to begin getting comments on my homeschool blog in 2012. When I finally started hearing from my readers, most of the feedback I often received was about the look and feel of my blog.
Oftentimes my readers told me they felt it had a personal touch and that I was speaking directly to them. This is exactly how I wanted them to feel when they read my blog.
Want to know how I built that unforgettable first impression with my readers? The following are a few tips I’ve used to help me build rapport with my audience.
Put your best face forward online.
The first thing to take into consideration is your appearance online. This includes: blog posts, your website layout, color scheme, videos, and your product packaging (if you sell products- digital or tangible).
What impression are your readers getting when they land on your website?
The first thing I usually start with is the look and feel of my website. I want to make sure I really like my color scheme, logo, and site layout. If I love how my site looks I can confidently share it.
Next, I focus on my creative media- like my podcasts and videos. If I’m making a video for the week, I want to make sure I definitely put my best face forward.
I do a quick hair and makeup check before I record. No need for lashes or an entire makeup routine, but I do have to throw on a pair of pants (other than the yoga pants I wore around the house all week) and a decent blouse before I hit the record button.
If I want to make a good impression on potential customers I need to make sure I practice better business branding.
The best way to make an incredible first impression on your blog is to be yourself.
Let’s face it- your blog is unique because your voice is unique. You are you and no one else, and your blog should reflect that.
What makes your blog original?
Is it your incredible graphics?
Is it the way you write- engaging and pulling in your reader?
Is it the media you add- like videos?
Do you tell a story no one else can?
Whatever your unique take is, your blog should sound only like you.
The great thing about blogging is that you don’t need to capture anyone else’s voice. Your own voice is what attracts the right clients to you.
Pay attention to your customers.
The best very best thing you can do on your blog is to shower your readers with a lot of attention.
“How exactly do I do this?” you might ask.
Answer: your mailing list!
When I first started blogging, I missed out on this very important step. I completely forgot to capture my readers’ emails so that I could keep in touch.
I went six months with my homeschool blog before I realized how I had been missing out on this important feature of my blogging business.
Here’s my advice if you’re starting a blog: make sure your readers are signing up for your mailing list.
This is the only way you have true permission to keep in touch with your readers -who may become customers!
It also makes a fabulous incredible first impression, because your customers see how important keeping in touch with them is to you.
What do I do with my mailing list subscribers?
Offer them free incentives often.
Treat them like VIP’s with discounts and coupons.
Share special information and resources reserved only for subscribers.
Invite them to free VIP virtual events.
Have these tips been helpful? Are you ready to create an unforgettable first impression on your blog?
Hi, I’m Demetria– podcaster, blogger, mompreneur of two daughters and Navy wife. I’m passionate about blogging and helping women start an online business through blogging. To learn how to start a blog you can read my book, take my course, or get coaching. I’m here to help you!
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