On this week’s podcast, I enjoyed speaking with mompreneur, Urbana Chappa.
Urbana is fashion designer and celebrity stylist. She began her company Maison de Mini, which is an eco-friendly children’s fashion line which focuses on creating from bamboo, soy, and hemp. Her husband is a songwriter for Bruno Mars and has written many songs such as “Just The Way You Are”. They have four adorable children together and she is an advocate for childhood cancer awareness and giving back to many children causes.
Urbana is raw, real, and authentic. On today’s podcast she gives an unhindered transparency of her experience with postpartum depression and how she overcame it through finding her passion in the fashion world. We also talk about the realities of balancing life as a mom in business and what it means to take care of and make yourself a priority.
What we talked about:
What lead her into the world of fashion design and styling
Her struggles with postpartum depression and how she managed and overcame it
Where she got inspiration for her designs
How she developed her different clothing lines
Some of her favorite style clients (Diane Warren, her husband songwriter to Bruno Mars Natasha Henstridge from Species)
Her biggest passion in life and how her fashion lines reflect her life mission
How having a family affected her career on a day to day basis and how she balances motherhood with running her company
Urbana’s words of advice for mompreneurs out there wanting to live their dreams, but who also really care deeply for family and being a great mom
As women we should…
Be comfortable in our skin!
It’s all about being okay with who we are in each season of our lives.
Being a blogger means you need to find your tribe. What is a tribe? Your tribe is your network of followers: viewers, listeners, readers, that love you and what you offer. So yes, you have to know who your tribe is and get them on board with you! But, just how do you go about doing that?
Find your tribe through social networking. You’ll want to find like-minded peeps by checking in at social media groups and working those groups until you’ve gotten to know the people. I run two completely different niche blogs. So, in order to find my niche audiences I have to go where they are. For me, that results in a lot of time spent on Youtube, Facebook, and Instagram. I am also finding success with Pinterest and attempting to resurrect my Twitter. One of the best ways to find your tribe is to figure out where they are and go hang out with them. It’s only through socializing with your tribe that you’ll get to know them better and figure out what their needs are. This leads me to my next point:
Find your tribe by listening to them. [tweetthis]Find your tribe by listening to them.[/tweetthis]Your tribe wants to feel heard. If you spend your time where they congregate you’ll begin to hear their needs loudly and clearly. You’ll hear their complaints, their questions, their problems. You’ll figure out quickly what their needs are and get ready to serve them in a phenomenal way. You listen by congregating and connecting. Drop in and say hi to someone on Youtube and leave a comment on their video. See what folks are discussing on Instagram. What seems to be the greatest needs of your tribe as you listen to their questions on Facebook groups? Really listen to their problems and understand that you may very well have the solutions they’ve been waiting on.
Find your tribe by offering solutions.
What kinds of questions are others in your niche offering to their tribe similar to yours? Go read their blog posts to see some possible solutions based on theirs and gather some ideas for your own solutions. What can you offer to your own tribe that will solve their problems? This is what sets you apart from the others! When you have solutions to offer, you’ll begin attracting your best audience…and you will find your tribe!
If there’s anything moms in business (aka- “mompreneurs”) needs, it’s finding your passion in business.
Forget your blogging routines, your WordPress theme and template, hosting, and any other foundational necessities. Without a business passion, you shouldn’t even start that blog. And yes, I do view your blog as your business- contrary to what some say. So why is finding your passion in business super important to your success as a blogger?
Without passion, your blog won’t thrive.
Let’s face it, a business without a passion eventually dies. There’s just not enough mojo to keep it moving, and no one gives a care. In the blogging world it’s so easy to lose sight of your prize, lose hold of your faith, and just give up. But in order not to quit, you’ve got to be passionate. Enjoy your blog. This includes the topics you wish to share, the process of writing and getting out content regularly, as well as marketing. If you treat your blog like a business you’ve either got to like each part of your business or you need to farm out those areas that don’t suit you well so that you can focus on the ones that motivate you and allow your passion to shine through.
You attract your tribe with passion.
You want to build your blog? You want your business to thrive online? Then be passionate! Believe me, you’ll receive 100% more support if you love what you do- and you’ll attract your prospects to your products like bees to honey. Passion is addictive and others will want what you have. If you’ve got something good to offer, no sense being ho-hum about it. Get up, get some motivation, let those sparks fly, and allow your business to thrive on your passion! Your blog will be better for it. (And if you do it just right, so will your bank account by the way.)
Finding your passion in business keeps you going.
There will be days you just won’t feel like blogging. Okay, I get that, and I’m totally there with you. Believe me, I understand, and I’ve been there many, many times. But if you’re super passionate about your topic, you’ll find a way to get content out there to your audience. You’ll find a way to keep helping, to keep being there, to keep being consistent in business. You will make plans, create a schedule, follow through. You’ll do it when you feel like it, and even when you don’t. You’ll get smart and do most of your blogging through batch scheduling to prepare for days when you don’t feel like it. And you’ll reach out for help when you need to- hiring a VA, or simply scaling back to blogging once a week rather than 4 times per week. You’ll do what you need to do in order to make blogging and content creation consistent for you, and doable. As women, as mothers, as wives, or friends, we can’t be there at all times for everyone- no matter how badly we wish to be Superwoman. But with a little bit of planning you can find ways to sneak in the time you need to blog (if sneaking is what you have to do, hey, go right ahead) and to get things done in between all of your other tasks. You’ll make it work. Finding your passion in business helps you to make it work.
There are so many reasons entrepreneurs should never compare your business with another’s. Specifically when it comes to blogging, it does a mompreneur no good to take sneak peaks over at what another blogger is doing and try to “measure up”. There are so many reasons you shouldn’t compare your business to another’s. Here are just a few:
[tweetthis]Reasons you should not compare your business.[/tweetthis]
Your business is unique.
First, take a look at this video to recap on my last blog post about ways you can grow your blog on a budget.
Just because Sally Q. paid $800 last month in Facebook ads and grew her subscribers by 300% doesn’t mean that this is the path for you. Your business is unique and has different needs. Your readership is different, your prospects are different, and you have different goals than Sally Q. Maybe you’re not trying to get somewhere at 100 mph. Maybe you’re okay with a slower pace and growing your blog organically. Treat your business as unique, because it is.
You don’t know what’s on the other side.
They say “the grass is greener on the other side”, and most times it is: until you get over on the other side, that is. That’s when you find out that things were better where you were before. Enjoy your journey, take your time, and really take in the moment of today and the here and now. If you’re always reaching into tomorrow, how can you appreciate today? Appreciate where you are and don’t wish for too long and too often for the other side. To have goals and to accomplish them is wonderful, but you don’t want to miss out on the beautiful journey along the way. If you’re too busy wondering what Sally Q.’s blog is up to, you’ll miss out on your own blessings. Plus, you really don’t know what’s on the other side. You really don’t know what Sally Q. is going through to get what she has. You really shouldn’t compare your business.
You have what it takes.
Never underestimate your own power and prowess. You definitely have everything it takes to be successful. When you compare your blog with others’ it takes away from the genius that lies within you. No one can take that away from you but you, so keep in mind that you have what it takes. Move forward in what you know is right for you in your blogging and business and you’ll do just fine.
That’s my advice for you today! Do you compare your blog and business with others’? If so, what will you do to change this?
I’ve spoken to a host of women business owners over the course of a decade that I’ve been coaching and mentoring. You want to know why many mompreneurs never move forward in their desire to start an online business? I’ve found one common theme to be the guilty culprit: lack of a plan.
If you want to find success in your online business, you either have to start one or get moving in the direction of excelling what you already have. Do you want to blog more regularly? If it results in increasing your bottom line, then the results are worth your efforts to plan for regular blogging. Do you want to factor in a social media strategy? Then get started now rather than later. The time is NOW.
Obviously, I have a passion for helping would-be mompreneurs get started- and for the next few months, that is my special niche. If you haven’t already begun your online business, the following three steps will help to bring your online business idea into a reality.
Tap into your passions.
You don’t have a credible business without a passion for your chosen niche. You need to back up your idea with some energy-boosting love for the business concept. It’s got to be something you can talk about all day and a product or service you can deliver with ease- because you love it! Tap into those gifts, talents, and motivations and turn your passions into a business plan that you can move forward in with confidence.
Give yourself permission.
Many women don’t give themselves permissions to move forward in their God-given abilities to make money from what they know and love. It all starts with you, my Friend. You have to love yourself enough and believe in yourself enough to give yourself the permission you need to move forward. Sure, it helps if family and friends are supportive. But, if you’re in an unfortunate situation where you’re not receiving the support you deserve, sometimes you have to gather up your wits and move forward anyway.
When you have prayerful peace about your plans, then give yourself permission and do what you’ve been called to do.
Create a strategy.
Write the vision; make it plain…
It’s not enough to have a passion for business. Neither is it enough to give yourself permission to get going. What a successful business all boils down to is the official plan. Without a plan you don’t have a foundation for your business. Writing it all down and creating that strategy will bring your business planning into a fruitful reality. Make it plain for yourself, so that you are very clear where you are today and where you would like to go. Create a vision map, speak life words over your business each day, and move forward in the strategies as outlined in your planning- and you will find rewards for your labors.
In short, success doesn’t happen overnight. You really do have to work at it. The good news is- there is time to work on it, and the time is NOW. If you do just a little each day, putting a foot forward-one at a time-you’ll find that you’ve reached your destination sooner than later.
I talk to mompreneurs all the time who tell me the only reason they’re able to accomplish what they do is because they persevered. But for a large majority of us, giving up all too soon is the easy way out of not fulfilling our dreams. We don’t mean to, but life just happens. I’ve been observing this phenomenon in women in business (including myself!) and I wonder why we oftentimes find ourselves taking two steps forward, only to take three backward. Here are some common reasons we don’t chase our dreams in business.
Fear of failure.
This is probably the most common of all the reasons we tend to back down when it comes to starting up that new blog and getting our online business set up. Fear of failure is quite common because we just don’t know what’s around the corner.
Sometimes we’re afraid that we’ll sink too much money or time or energy into a project only to come out on the other end with nothing left to speak for ourselves.
But you have to remind yourself that this kind of thinking will hold you back from making that first move. You can’t free yourself to take a first step if you’re intimidated by the prospect of what might be. And to be perfectly honest, our fears generally end up never coming to past. Once you get past that initial hump you’ll find the faith and freedom to finally get going with your blog and selling your first product!
Waiting for the right time.
Yep, we procrastinate by waiting and waiting and waiting. And what are we waiting on? The right time? Friend, let me tell you: there is no right time. Honestly, there is no such thing as a perfect time to begin working on your dreams.
Now, you don’t have to have it all together today. You don’t have to know how to get to point C. If you’re at point A, just focus on getting to B. If you have young kids at home, it’s okay if you’re unable to travel for book signings. If you don’t feel comfortable pursuing a writing contract, you don’t have to put your book on hold until your kids are off to college because there are other options for you, mama. For you, that might mean authoring an ebook which you write during your baby’s naps and selling on your blog. Or maybe you begin writing articles for national magazines and eventually decide to publish independently.
But the point is, you don’t need to keep putting your dreams on hold when there are small things you can do behind the scenes during each season of your life to prepare you for the eventual season when you’ll have all the time in the world. In other words, your kids will grow up, but you’ll never grow out of your dream. Your life purpose and destiny will still be in tact decades from now, but if you are faithful with what you can do today, you’ll find yourself better equipped for your tomorrow.
Fear of what others might think.
Yes, many of us are afraid of what others think. Let’s just be honest. I know many times we say that we don’t care. But we really do. Otherwise, why do we feel so awkward when our cousin tells us:
“Girl, I would never waste so much of my time blogging. Get out and get a real job!”
Okay, so maybe that was a little overboard. Maybe she simply said:
“So…um…are you still blogging? How’s that going? Do you make any money with it?”
Either way, you’re bound to feel intimidated of this little interrogation. You start to feel as though you have to defend yourself and your dreams.
My advice: surround yourself with people who will build you up. If you know that cousin of yours doesn’t support your dream, then don’t let her in on your dream territory. There are certain sacred places in your life where you shouldn’t let just anyone in.Your dreams is one of those.
Uncertainty of what the future holds.
Nobody knows what’s around the corner. Yes, it’s scary, but it’s also exciting. We must live by faith as the Apostle Paul says in 2 Corinthians 5:7.
We live by faith, not by sight.
If I tried to plan out every little thing that would happen on my blogs and in my online business, life wouldn’t be exciting. As much as I believe in having a good plan to optimize your success and mapping out my blogging plan, there’s a certain amount of uncertainty that comes with the territory of owning a business. You never know who you’ll meet, who will hire you, which wonderful colleagues and friendships you’ll encounter as a result of your business, or the insights on your life that will shine light onto your purpose.
Is anything holding you back from chasing your online business and blogging dreams?