MIH 045:Three Things a Successful Mompreneur Will Do In Her Business

MIH 045:Three Things a Successful Mompreneur Will Do In Her Business

Listen to “045:Three Things a Successful Mompreneur Will Do In Her Business” on Spreaker.
 

We know how important it is to set goals for our business.

Mompreneurs, we know what to do.  We just oftentimes have trouble following through on the “do” part of the equation (myself included!)

3 things successful mompreneurs will do in her businessThere are 3 things I’ve noticed that successful people in their businesses overall

  1. Successful people set goals.

  2. Successful people are consistent

  3. Successful people are relentless

Let’s get into what each of these three things mean:

Successful people set goals.

It’s not enough to have a dream or a desire.  We have to go after it, chase it.  We have to set a goal, then figure out a path to get us where we want to be.  Success is a process and it takes planning.

Successful people are consistent.

In order to be successful at our goals, however, we can’t just stop shy of planning.  Now comes the hard part: getting to work!  Grinding is hard work, my friend.  And the hardest part of all is remaining consistent.

If I start a new project, then quit, I’m not consistent.  This will, of course, show up in the lack of fruit of my labors. No labor, no fruit.  No labor, no pay. When we show up for the task, we’ve eliminated half the hard work already.  Simply showing up again and again with consistency proves that we are on the way to succeeding at our goals.

Successful people are relentless

Don’t give up, ladies!  Be relentless by not caving in to the fears of not succeeding.  Being relentless means you sink your teeth into your project and you don’t give up until you see results.

Be fearless!  You can do this.

Are you on your way to success?  Do you feel like you’re moving in the right direction with your business goals, consistency, and relentlessness?  

Leave a note and let me know how you feel.

Resources mentioned in this podcast:

 

MIH 044:Mompreneur Spotlight: Andrea Thorpe

MIH 044:Mompreneur Spotlight: Andrea Thorpe

andrea thorpe

Listen to “044:Mompreneur Spotlight: Andrea Thorpe” on Spreaker.

Who is Andrea Thorpe?

Why she began her blog

  • She began her blog because  it was only natural to write about her current lifestyle of homeschooling
  • She was having a hard time finding homeschool materials and resources specifically for African American students and wanted to reach out to other moms who were looking for similar resources
  • It started with 12 moms and grew to over 2,000 people in just a few years

What she enjoys most about her blog

  • She loves being able to help and encourage people with topics on marriage, parenting, and homeschooling.  She feels it is important to give back to others and provide assistance to her audience in taking some of the guess work out of the research they are doing on homeschooling.
  • She also enjoys networking: meeting people and developing in-real-life friendships through her Facebook group.

About Andrea’s kids and a snapshot in her life as a mompreneur

  • Andrea has 3 girls: ages 12, 10, and 5.  She will be homeschooling 8th grade, 5th grade and 1st grade during her upcoming school year.
  • Her oldest daughter is an athlete and plays soccer and also plays piano.  Her middle daughter is artistic and enjoys sewing, art, and dance.  Her youngest stays busy!
  • In order to balance her day, she starts planning the night before with a decent bedtime. She strives for an earlier wake-up time and each morning she starts the day with prayer, devotions, and planning time.  Her next goal is to plan for her blog posts and graphics.
  • On a good day she can accomplish about 2 hours of private work time before the kids arise.  This is the time that most of her work is accomplished.
  • She also garners the support of her husband during his early day off from work to help with the children while she gets a bit of work done.

Additional advice for mompreneurs and work at home moms:

  • Write things down and look at your schedule. Be realistic about when you can really work.
  • Fit your blogging and work life around your kids’ schedule.
  • Keep your family priorities aligned.
  • Exercise discipline and stick to the schedule.
  • Limit your distractions from the computer. Keep social media and email for a separate time.

Ways to reach Andrea

EmbracingHim.com

AfricanAmericanHomeschoolMoms.com

African American Homeschool Moms Facebook Group

Instagram: andrea.thorpe

 

I enjoyed this chat with Andrea Thorpe- this week’s Spotlight Mompreneur!  What are some of your takeaways from this podcast?  

MIH 043:Why you should quit undercharging in your business

MIH 043:Why you should quit undercharging in your business

Listen to “043:Why you should quit undercharging in your business” on Spreaker.

Over the years, I’ve learned why it’s so important to quit undercharging in my business.  Many of you who’ve followed me over the years have seen my prices fluctuate.  I’ll be honest with you, the prices change right along with my self-view.  I’ve found that my confidence level is directly correlated to my pricing strategy.

undercharging in your business

I’ve learned that when I quit undercharging, and I charge premium prices, I get the results I’m looking for in business.  I want to help mompreneurs understand how important it is to change your mindset and allow yourself the option of charging more.

Here are three steps to help you…

Honor your offerings and stop undercharging.

Others will treat you the way you treat yourself. Be sure to value yourself- your services and products. Believe that what you offer is valuable and needed.  If you don’t believe in what you offer, neither will your clients.

What this means is that if your prices are too low, now’s the time to stop undercharging.  Whatever your pricing model was six months ago, consider raising those prices.

Recently my husband challenged me to seriously consider my bottom line when I had planned to help a few folks with tech consulting services for either free or extremely discounted.  I don’t do pro bono often, but on occasion I will pitch in and help someone out who just needs the service and can’t afford it.  This habit, however, has trained me in some way to let down my guard and be more willing to give a “yes” to discounted services- even when the client could actually afford to pay full price.  I think what my husband wanted to protect me from is the habit of helping and giving and pouring out so much that I lose focus on why I started my business in the first place: to make money.

It’s important to have boundaries in business, and we start forming boundaries by respecting our offerings and insisting that clients honor them as well.

Discounts don’t necessarily mean business.

If there’s anything I’ve learned is that you don’t always get the best business just because you’re offering a sale.  

For example, when I run extremely steep discounts on my tech services, I often end up attracting clients that are either unclear on their goals or don’t respect the results of their coaching with me.  What this results in is an end product that isn’t worth my time.  In cases like this, sometimes the customer will completely discount the project altogether, backing out off before a project is complete (in which case you would need clear stipulations in place about what happens in situations like these).

It’s worth evaluating whether or not you want to risk a steep discount if you’re unsure whether your time and energy will be compensated properly.  Remember, this all goes back to honoring your offerings.

Also, this also just goes to prove that it’s equally important to know your boundaries and to keep it in writing.

Attract premium clients

If you want to sustain a profitable service-based business that you actually enjoy working every day, then attracting premium clients should be at the top of your to-do list.  You’ll want to make sure that your business attracts those who are able to afford your fees and are willing to have a conversation about your services without freaking out over your pricing model.

Premium clients will not only pay what you charge, but they’re your best clients because they respect your work, are committed to taking action and seeing results on their actions, they usually pay on time, and will be happy to refer you to others.

We can safely conclude that undercharging gets you nowhere in business, and attracting premium clients will give you the business success you’re going after.  So, I encourage you to start charging what you believe you’re worth!

 

 

MIH 042:Branding, Life, & Business with Stephanie Ciccarelli of Voices.com

MIH 042:Branding, Life, & Business with Stephanie Ciccarelli of Voices.com

Listen to “042:Branding, Life, & Business with Stephanie Ciccarelli of Voices.com” on Spreaker.
On this podcast I am super excited to bring to you an awesome guest and mompreneur, Stephanie Ciccarelli!

Stephanie Ciccarelli is the Co-founder and Chief Brand Officer of Voices.com and has contributed content to such publications as The Huffington Post, Backstage Magazine, and Upvoted, and her company has been written about in the LA Times, New York Times, Forbes Magazine, Entrepreneur Magazine, and The Wall Street Journal. Stephanie is also the author of Voice Acting for Dummies and has been listed on the PROFIT Magazine’s 2013, 2015, and 2016 W100 lists, a ranking of Canada’s top female entrepreneurs.

What is Voices.com?

Voices.com is an online marketplace that connects people who need to get a voiceover recorded with talent that can record for them.  Over 200,000 clients and 200,000 talent are connected on their platform.

Just a bit about her background: Stephanie grew up surrounded by music- involved in world-renowned choirs, and attended a school that was music-focused.  She found her career path through finding her voice.

What does the voiceover talent landscape look like today?

People come from various backgrounds and industries and are bringing their voices to the platform.  If you are a voice artist who has a background in a niche area, you could record projects related to your industry.

What are some ways actors can transition into voiceover more smoothly and to break into the market?

The answer is pretty simple: it really boils down to your ability to read well aloud and picture an audience of one (rather than many), then delivering your message as a believable expert.

How can women begin the process of branding their own business?

Get to know yourself before you start developing the brand.  You are the brand since the business is an extension of yourself.

Also, finding out your personality type can be helpful in building your brand.  You can use a number of different tests tools such as Myers-Briggs,  The Disc Method,  and Social Styles to discover your unique personality type. It’s important to understand how you are a part of your brand and getting to know your own personality can be quite helpful in this process.

Some other key factors you should know when developing your brand are:

  • what drives you
  • what your values are
  • and how you want others to perceive you

On family life and business balance…

Stephanie Ciccarelli agrees that it’s important to keep family first. Within her company, her husband is the CEO and she is the Chief Brand Officer.  They have found ways to keep family life afloat even amidst her travels, by securing needed help and building business around family obligations.

In the beginning, Stephanie was working from home and as her business evolved and the kids grew older she found herself in a different season.  Important points to note are:

  • We should acknowledge that there are seasons in life when we won’t be able to focus so much on business.
  • There are also seasons when we need to push a little more energy into our business to get things moving.

Stephanie talks about the three different circles we tend to live in and how it’s a balancing act to keep those circles from touching each other so that we don’t allow different aspects of our lives to spill into one another.

An example: keeping business separate from family life and remembering that home is home, not the boardroom.

How does Stephanie see her business as part of her purpose?

Voices.com is way to give people a chance to create their own stories and to have a voice. She believes she was meant to use her voice, and she took the guided steps necessary to get where she is today.  By stepping in faith, Stephanie is able to use Voices.com as a connecting tool to bring people together all over the world.

You will get all you want in life if you help enough other people get what they want.  Zig Ziglar

A business essentially exists to solve a problem. Voices.com gives people tools to help them deliver their message. 

How to reach Stephanie:

Twitter: @stephciccarelli

Stephanie’s Instagram

Purchase her book: Voice Acting for Dummies

Voices.com on Facebook

Voices.com on LinkedIn

Voices.com on YouTube

Voices.com on Instagram

And, of course, visit: Voices.com


I truly enjoyed speaking with Stephanie today!  Thanks for listening in and let me know your thoughts. How are you branding your business as an extension of yourself?  How are you balancing family and business?

MIH 041:Is it really possible to make money online?

MIH 041:Is it really possible to make money online?

Listen to “041:Is it really possible to make money online?” on Spreaker.Many mompreneurs and stay at home moms ask me if it is really possible to make money online.  The answer is- emphatically- yes! There are a myriad of ways to make money online- and if you want to turn your profit to cash, operating a web based business as a professional blogger can help you accomplish this goal.  Here is a brief overview of different ways you can make money online with your blog.

Make money online in a variety of ways!

The sky is the limit, really.  You can’t (or shouldn’t) limit yourself when it comes to ideas on how to generate an income online.  If you believe it, you can have it.  Below I am listing just a few ideas you can use to help you generate an online income.

make money online

Create your own digital products

Info products, or digital products, are the ultimate passive-income makers for most online marketers and internet entrepreneurs.

If you create one digital product: an ebook, a webinar, a video, or audio for example, it has the ultimate money-making potential if you play your cards just right. Find out what your audience needs and give it to them. That’s the key, and that’s all you really need to do when creating your info products.

You also have to put your product through the continuous cycle of getting seen in front of your readers- through opt-in opportunities in various placements on your page.

These opt-ins result in more subscribers and more potential customer base for you so that you can have the opportunity to sell your digital products to a tribe who loves your content.

Ads

Once you’ve built up enough organic traffic, I always recommend adding additional streams of income.  Ads is one of these.  Ads are simple to bring into your blog.  You can use Google Adwords, or Bing Ads-for example, to make an additional stream of revenue.  The more traffic you have coming in, the greater your chances of receiving clicks on the targeted ads and making money. Currently I am using Bing Ads on one of my sites but I don’t have a lot of experience with it yet. I know of many bloggers who have been successful with placing ads this way and making good money through Adwords.

One way I like to use ads is through joint ventures with brands. The client pays me a flat fee per project and I run their ads for consecutive weeks on my website.  I enjoy working directly with clients this way- for quicker turnaround in pay and sometimes at a higher rate.

 

Joint ventures

Partnering with larger brands as well as smaller businesses through joint partnerships has proven to be beneficial- especially as a small brand.  You’ll find that there is power in numbers and the more connections you can make with influencers in your niche, the easier it will be for you to progress and grow.

Joint ventures can be formed through different types of relationships: guest blogging, being a guest on someone’s podcast (or having guests on yours), and co-hosting webinars together for examples.

Figure out which type of partnerships will work out in your favor and go for it.

Coaching and consulting

Coaching and consulting services are a wonderful way to make money online.  If you’re a health and fitness coach, an attorney, or a web designer, for example, you have great potential for making money online by offering a service you’re already pretty comfortable with.

There are plenty of people ready to learn from you! You just have to let them know what you offer and how you offer it.

So, there you have it.  These are a few and some of the most popular ways of making money online.

Here are a few more ways to make money online that I mentioned on the podcast.

Professional Services on Fiverr or Upwork

Ebay and Amazon

Selling Photos (like with iStockPhoto.com)

Build a YouTube channel

Sell courses on Udemy or Teachable

Become a tutor : Verbal Planet, iTalki

Did you enjoy this podcast?  Leave a review in Itunes!

 

MIH 040:How to Develop Your Winning Digital Media Strategy

MIH 040:How to Develop Your Winning Digital Media Strategy

Listen to “040:How to Develop Your Winning Digital Media Strategy” on Spreaker.

Why is a digital media strategy important?

Recently I’ve been designing websites and working with women entrepreneurs to better their web presence. I’ve been helping mompreneurs with creating their own digital media strategy. And you want to know something?  I LOVE IT!!

digital media strategy

Helping female entrepreneurs develop a winning website is a passion of mine.  But I can’t just stop there.  I have to literally keep pressing for more- and helping women to shoot for higher.  It’s not just about having a website, but using it as the tool that it is for helping you increase your income.

That’s why I talk about having your digital media strategy at hand before you even begin to develop your blog.  I talk about this in my book- in full detail.  You’ve simply got to have a digital media strategy in place so that your website has the potential for success.

Set up your blog for success up front.  I know you’re probably thinking: “How on earth am I supposed to do this?”  Great- let me answer that for you!

Start with the end in mind.

What’s your vision? Your purpose?  Who are you trying to reach?  What is your main goal for your blog?

When you start with the end result in mind, you’ll have a better shot at creating the website you really want.  If there’s anything I try to stress when developing and designing blogs for creatives, it’s to know what you want your end result to be.

Do you want people to buy from you?  What do you want them to purchase?  Do you want them to listen to you?  Will you have a podcast?  Do you want them to watch you?  Will you have videos?  Do you want to provide a service?  What will you provide?   How will you provide your products?  Will you need a shopping cart?

There is so much to think about, and you really should sit down and map it out.  Never believe anyone who would have you think that the perfect site is one that looks beautiful.  Yes, you want to have a beautiful blog you can be proud of, but you absolutely need to think about functionality.  At the end of the day, beautiful blog and all, did your blog accomplish its goal?

Start with the end in mind and work your way backward so that your planning is much more effective.

(I love helping with these kinds of planning sessions, so reach out to me if you need to.)

Set up a strong web presence.

Once you’ve begun with the end in mind, get your blog designed, and have your designer set it up with keywords that will give your blog the cornerstone it needs to compete for your future customers.  After all, we want your customers to be able to find you in Google.

Pay close attention to SEO for your blog and for many of your posts.  This can be the difference between getting noticed on Google or staying in the background behind other similar blogs.

Create loads of content.

Content, content, content is king.  I know you’ve heard this catch phrase in online marketing before, but it really is true.

You’ve got to keep pumping out helpful content and stay in the forefront of your customers’ minds. Make sure you are offering helps and freebies along the way, as well as rewarding your clients with discounts and special bonuses.

Besides blogging, think on terms of creating worksheets, ebooks, webinars, podcasts, videos…the sky is the limit. There are a variety of platforms to do this from: Periscope, Google+, YouTube, Vimeo, Instagram, Facebook Live.

There are just so many options out there for creating good, juicy content your readers want.  No excuses!

Solve their problems!

If you want to be considered at the top of your field, you’ve got to be willing to solve problems.  Being a problem solver is what makes money, and the more problems you solve for others the more desirable your services and products will be.

Engage and network.

The best way to make your digital media strategy a success is to engage and network.  The only way you can solve your customers’ problems is to get out there and start networking!

Get involved on Facebook groups.  Engage on social media like YouTube.  Keep an ear and eye out for the needs of your niche market and pop in to see how that you can be of value to them by answering questions on forums and groups.

I’ve met some really wonderful people through networking this way. Awesomeness!!

Balance it all out.

The hardest part and the most important part of this entire process is balance.  You’ll notice I talk about balance a lot on this blog- and it’s because every single mompreneur has to learn to balance business life and the intricacies of it plus family life.

When it comes to your digital media strategy, you’ve got to be able to balance working for yourself, working for and with your clients, developing new products, keeping up with current services you offer, and using your blog as the platform to set all this into motion.

Seems like a lot?  Well...because it is!! But no worries…we’re here to support one another (well I’m here to support you!) And that’s what this blog is all about.  It’s a support system to help you figure out how to pull it all together.

I guarantee you – this is the digital media strategy you need that will help you be effective in your online business.  If you set up your website for success by planning in the beginning (starting with the end in mind), pay close attention to setting up an attractive blog around strong SEO, create loads of juicy content, solve your clients’ problems, engage like crazy, and then balance this out so you don’t make yourself and your family crazy- you have a winning digital media strategy!

And because I’m speaking to women entrepreneurs here, my take on what a successful digital media strategy is will always be spoken with the mompreneur in mind.

I know you’re busy.  I know you have kids and you’re probably exhausted from all your daily activities. I’m there and I completely understand.  And I wouldn’t encourage you to do something that I am unable to do.  You can do this!

If you need a digital media strategy consultation, reach out to me and let’s talk!