Setting yourself up as an expert online isn’t rocket science, but I admit it takes some leg work. Running an online business might seem pretty intimidating if you’re unsure of your digital marketing strategy– or how you plan to get known online. It’s one thing to own a website, another thing to keep it updated, and an entirely different program to use your blog as a platform to display your expertise.
So, what’s stopping you from setting up yourself as an expert?
Is it fear of the unknown? Lack of information on how to go about doing it exactly? Fear that maybe you’re not actually an expert?
Let me calm your fears a bit- you don’t have to do much to be an expert. You just need to know yourself. Know your business. Know what you bring to the table. And most of all, be confident in your field and in your expertise.
If you’ve done any of the initial groundwork and the laid the foundation for your business it won’t be so difficult to know what your expertise is. This groundwork includes discovering your passions, setting up your online presence, developing your pricing model, discovering your customer avatar, and maintaining relationships with your tribe. You can find out more in my book.
The first step is to acknowledge that you are, indeed, an expert. Then you’ll be ready for the following steps.
1. Crank out awesome content!
Developing an online presence that matters means cranking out awesome content, and on a regular basis. I shared about batch scheduling a few months ago, and it’s one way I manage to keep content rolling at my three blogs.
You’ll need to do a bit of research and find out what your audience likes. You want to give them the kind of content they’re looking for, so keep their questions answered and keep them happy and looking for more from you.
There are more ways than one to deliver content (as you’ll see in my following points), but blogging is definitely a great way to start building your expertise online.
There are a few steps to creating a great blog post and it’s necessary to make sure you follow a decent format so that your audience knows what to expect when they read your blog. After a while, once you start getting pretty comfortable with blogging, you might even feel confident enough to reach out to sponsors for support and partnerships which can definitely further your brand a do a lot for your business!
2. Give your audience good visuals.
I can’t stress enough how important it is to maintain consistency with branding and to create visuals that flow well with your brand. I haven’t always done this and I’m guilty of brand conflict. What do I mean by this?
Well, typically it’s a good idea to have your social media profiles all match with your business brand being the same throughout. I haven’t always stayed on top of this in my own social media profiles and just so you know, it is confusing to viewers who come to my Twitter page and see an entirely different logo than the one they see on Facebook. So, I’ve gone through a cleaning spree this year to ensure that I get a lot of this brand mix-matching cleaned up.
Another important thing about visuals to note is that when you are blogging you have an important opportunity to capture an audience of image lovers- right there on Pinterest! So, including a Pinterest-friendly image with each post you write is going to be of paramount importance if you plan to incorporate Pinterest into your digital media strategy. By Pinterest-friendly, I just mean images that are the best size for Pinterest so that they are more likely to be re-pinned and give you that extra boost of traffic to your blog.
I can affirm that Pinterest works for traffic-building and good visuals make the difference.
Your images definitely connect your audience to your brand and help them to connect to you as an expert in your field.
3. Consider public speaking, podcasting, or both!
Public speaking in front of a live audience isn’t my thing, but it might be yours- in which case, you should start booking some speaking engagements! This is probably one of the best ways to establish your expertise. You’ll have an audience at your fingertips who want to hear from you and they are eager to hear your words. This makes you an expert.
Since I don’t currently do live speaking, I decided that my best ways to connect with an audience on a more personal level was through podcasting and vlogging. These two forms of public speaking behind a camera and a microphone have been my way of connecting to moms and entrepreneurs for the past 10 years and it has worked for me. My kids were young and I couldn’t get out and travel so I made the decision to build my business from my laptop.
I LOVE podcasting and vlogging because it’s a significant way to connect to my audience, hear from them, and establish relationships with them (some of whom I enjoy phone chats with or get to see in real life).
4. Take advantage of social media.
I get it- social media takes time. But if you can, carve out a little time to batch schedule your social media posts, using nifty tools like Post Planner or Meet Edgar.
With Post Planner I’m able to plan out weeks in advance of Facebook posts and tweets. I use Tailwind for Pinterest sharing also and that has been major for me in driving traffic to my site from Pinterest.
The key is to find the social media platforms that work for you and work them. I don’t especially like Twitter much, so I don’t use Twitter often. I only use what I love and what works for me.
Using social media will help to draw your tribe and help you establish your expertise across many platforms.
5. Leverage the power of search engine optimization.
Last, but not least, is the power of SEO. You don’t have to do it every time you write a blog post (although it’s optimal) but if you have strong search engine optimization habits you’ll land your blog in a better position of getting noticed in Google.
Remember your titles and header tags and to include pertinent keywords in each. Add your keywords in your blog post description and in your images as well. If you need a little help figuring this out, simply installing the Yoast SEO plugin can help you navigate through these steps.
You have an awesome piece of content- so why not ensure Google finds your blog post one of the relevant ones on the topic and rank your site high for it? Just doing a little extra prep work in advance and learning how to use your keywords effectively throughout your blog posts can be extra helpful and go a long way in helping you establish your expertise online.
That’s it guys! I loved sharing this podcast (and blog post) with you and hope that this episode helps you to see yourself as an expert in your field.
Leave comments below if you’d like to add to this conversation! I always like hearing from my listeners 🙂
Mompreneur overwhelm is a real thing! Over the years I’ve learned (and am still learning) how to set reasonable expectations for my life as both a mom and an entrepreneur so that I can wear both hats. Or as I like to say: fill both shoes. The slippers and the heels, that is.
How do I keep balance? Honestly, sometimes I don’t. But, here’s what I’m learning.
(If you’re a visual here’s a video for you!)
How I beat mompreneur overwhelm
Set small and realistic goals.
It’s so important that as mompreneurs we ensure our values and priorities in line. Family and spirituality is first. Everything is else is second.
I do mean this. In my life, if I have to choose between spending a week digging into a project that will make me a nice income for the month but I must choose to ignore my family for the week…I’m going to choose my family first. It’s okay if you would choose to dig in for a week and catch up with your family later. I just choose to run by a different beat and the thread of family life is the fabric of my life right now. I must…no, I need to have the kind of balance in my life that allows for flexibility to be a mom and a wife. Seasons are important, and in this season I am a mom.
So, in order to beat mompreneur overwhelm I set my goals small and try to remain realistic. I have three blogs currently, with a fourth in the works. I also run two podcasts with a third in the works. For many of you this might seem unrealistic. For me, this is the bread and butter of what keeps sponsors and clients coming my way and is part of my marketing goals.
That said, I must set realistic goals if I expect to be successful at any or all of these blogs. In my blogging life, this means that I don’t blog every day at each blog. I don’t even blog several times per week, or even weekly on some of my blogs. On all but one of my blogs I post every few weeks with a podcast or tutorial and try to remain active on my Facebook groups. If I tried blogging every day, posting to my social media accounts every day I would drive myself nuts. So I don’t do it. Which leads me to the next tip…
Don’t over schedule.
Why pack in so much at once when you have a lifetime to grow and achieve in your business? I’ve been there, done that when it comes to over scheduling and it just doesn’t feel worth it and the end of the day. Beat mompreneur overwhelm by not overscheduling.
Granted, there are those times when you’re just having a really busy week in business. But as I mentioned in the video, if you’re attempting to launch your website and a membership site all in a month and post to all your social media 8 times per day all while developing your product line- things can get a wee bit crazy. You’re stepping into a spin zone.
Don’t over schedule. Take your life and your business at stride. It will grow with you. You don’t have to do everything at once.
Embrace your season.
As mompreneurs we want to love the season of motherhood we’re in because it won’t last forever. Our kids will grow up and we’ll have plenty of time to work and throw ourselves into our passions.
Life with littles can make working business a bit tricky. You’ll have to find ways to work around the kids’ routines and schedules. Maybe nap times work out best for you. Maybe you work late in the evenings or early mornings. But the kids do grow up eventually, so…embrace your season. Being a mom is truly special. Enjoy it!
We know how important it is to set goals for our business.
Mompreneurs, we know what to do. We just oftentimes have trouble following through on the “do” part of the equation (myself included!)
There are 3 things I’ve noticed that successful people in their businesses overall
Successful people set goals.
Successful people are consistent
Successful people are relentless
Let’s get into what each of these three things mean:
Successful people set goals.
It’s not enough to have a dream or a desire. We have to go after it, chase it. We have to set a goal, then figure out a path to get us where we want to be. Success is a process and it takes planning.
Successful people are consistent.
In order to be successful at our goals, however, we can’t just stop shy of planning. Now comes the hard part: getting to work! Grinding is hard work, my friend. And the hardest part of all is remaining consistent.
If I start a new project, then quit, I’m not consistent. This will, of course, show up in the lack of fruit of my labors. No labor, no fruit. No labor, no pay. When we show up for the task, we’ve eliminated half the hard work already. Simply showing up again and again with consistency proves that we are on the way to succeeding at our goals.
Successful people are relentless
Don’t give up, ladies! Be relentless by not caving in to the fears of not succeeding. Being relentless means you sink your teeth into your project and you don’t give up until you see results.
Be fearless! You can do this.
Are you on your way to success? Do you feel like you’re moving in the right direction with your business goals, consistency, and relentlessness?
writes articles and blog posts for the homeschooling community
Why she began her blog
She began her blog because it was only natural to write about her current lifestyle of homeschooling
She was having a hard time finding homeschool materials and resources specifically for African American students and wanted to reach out to other moms who were looking for similar resources
It started with 12 moms and grew to over 2,000 people in just a few years
What she enjoys most about her blog
She loves being able to help and encourage people with topics on marriage, parenting, and homeschooling. She feels it is important to give back to others and provide assistance to her audience in taking some of the guess work out of the research they are doing on homeschooling.
She also enjoys networking: meeting people and developing in-real-life friendships through her Facebook group.
About Andrea’s kids and a snapshot in her life as a mompreneur
Andrea has 3 girls: ages 12, 10, and 5. She will be homeschooling 8th grade, 5th grade and 1st grade during her upcoming school year.
Her oldest daughter is an athlete and plays soccer and also plays piano. Her middle daughter is artistic and enjoys sewing, art, and dance. Her youngest stays busy!
In order to balance her day, she starts planning the night before with a decent bedtime. She strives for an earlier wake-up time and each morning she starts the day with prayer, devotions, and planning time. Her next goal is to plan for her blog posts and graphics.
On a good day she can accomplish about 2 hours of private work time before the kids arise. This is the time that most of her work is accomplished.
She also garners the support of her husband during his early day off from work to help with the children while she gets a bit of work done.
Additional advice for mompreneurs and work at home moms:
Write things down and look at your schedule. Be realistic about when you can really work.
Fit your blogging and work life around your kids’ schedule.
Keep your family priorities aligned.
Exercise discipline and stick to the schedule.
Limit your distractions from the computer. Keep social media and email for a separate time.
There is so much going on in our lives between parenting responsibilities and our social lives, and of course, work. It’s easy to procrastinate and put work on the back burner when you’re an entrepreneur.
How do we avoid procrastination?
Have a plan
Every business needs a roadmap. Ask yourself questions like:
How do you plan to make money?
How do you plan to network and grow your network?
How do you plan to market your business?
Who do you plan to collaborate with to help you accomplish your goals?
Most mompreneurs and creatives don’t have it all figured out. But the reason we’re getting where we’re going is because we have an idea of where we want to be. I like to use reverse engineering to figure out where I want to end up and plan the details backward.
Whether you have details or not, though, the main thing is to have an overall vision and plan and then start moving. Which leads me to my next point…
Once you have a plan you need to take action. No use sitting on your idea, meditating on it, wondering if it will work, and feeling paralyzed. My husband calls this “paralysis by analysis”.
If it’s a website you need, take action by finding a great designer.
If you need a business coach, hire someone you trust.
Whatever your needs are, remember that it all starts with today. The moment you take action you realize that it’s easier to continue the process once it’s begun. Nothing will begin magically. You really have to press for the things you want out of life.
This means you just have got to take action.
Remember it’s not about being perfect or finding the perfect people to support you on your journey. Entrepreneurship is a messy journey, and there will be days you want to give up. There will be days you will hear crickets and won’t see results right away.
The thing is, nobody and no situation is ever perfect. Your journey may start off pretty rocky and you won’t have all the pieces in place at first- and that’s okay.
You don’t have to be perfect to be successful. Start where you are and make strides from there.
Has this post helped you? Did you enjoy the video? Let me know your thoughts in the comments!
Over the years, I’ve learned why it’s so important to quit undercharging in my business. Many of you who’ve followed me over the years have seen my prices fluctuate. I’ll be honest with you, the prices change right along with my self-view. I’ve found that my confidence level is directly correlated to my pricing strategy.
I’ve learned that when I quit undercharging, and I charge premium prices, I get the results I’m looking for in business. I want to help mompreneurs understand how important it is to change your mindset and allow yourself the option of charging more.
Here are three steps to help you…
Honor your offerings and stop undercharging.
Others will treat you the way you treat yourself. Be sure to value yourself- your services and products. Believe that what you offer is valuable and needed. If you don’t believe in what you offer, neither will your clients.
What this means is that if your prices are too low, now’s the time to stop undercharging. Whatever your pricing model was six months ago, consider raising those prices.
Recently my husband challenged me to seriously consider my bottom line when I had planned to help a few folks with tech consulting services for either free or extremely discounted. I don’t do pro bono often, but on occasion I will pitch in and help someone out who just needs the service and can’t afford it. This habit, however, has trained me in some way to let down my guard and be more willing to give a “yes” to discounted services- even when the client could actually afford to pay full price. I think what my husband wanted to protect me from is the habit of helping and giving and pouring out so much that I lose focus on why I started my business in the first place: to make money.
It’s important to have boundaries in business, and we start forming boundaries by respecting our offerings and insisting that clients honor them as well.
Discounts don’t necessarily mean business.
If there’s anything I’ve learned is that you don’t always get the best business just because you’re offering a sale.
For example, when I run extremely steep discounts on my tech services, I often end up attracting clients that are either unclear on their goals or don’t respect the results of their coaching with me. What this results in is an end product that isn’t worth my time. In cases like this, sometimes the customer will completely discount the project altogether, backing out off before a project is complete (in which case you would need clear stipulations in place about what happens in situations like these).
It’s worth evaluating whether or not you want to risk a steep discount if you’re unsure whether your time and energy will be compensated properly. Remember, this all goes back to honoring your offerings.
Also, this also just goes to prove that it’s equally important to know your boundaries and to keep it in writing.
Attract premium clients
If you want to sustain a profitable service-based business that you actually enjoy working every day, then attracting premium clients should be at the top of your to-do list. You’ll want to make sure that your business attracts those who are able to afford your fees and are willing to have a conversation about your services without freaking out over your pricing model.
Premium clients will not only pay what you charge, but they’re your best clients because they respect your work, are committed to taking action and seeing results on their actions, they usually pay on time, and will be happy to refer you to others.
We can safely conclude that undercharging gets you nowhere in business, and attracting premium clients will give you the business success you’re going after. So, I encourage you to start charging what you believe you’re worth!